President’s Award

2012 2016 2018 2019 2021

The President’s Award is Toyota’s highest honor. Every year, Toyota selects its top forklift dealers who excel in parts, service, and equipment sales, customer satisfaction, and overall dealership operations.

Silver Circle

2004 2005 2008

(No longer awarded)

The Silver Circle Award was bestowed to Toyota dealers who demonstrated exemplary performance. It recognized dealers that achieved high marks in all areas of their dealership’s operations as rising leaders of Toyota and future contenders for the coveted President’s Award.

Customer Service & Support Award

2006 2007 2009 2010 2015 2016 2017

The CSS honors Toyota dealerships and CSS managers for demonstrating superior performance in CSS operations and training.

Sales Excellence Award

1998 2004 2005 2017

The Sales Excellence Award honors Toyota dealerships and sales managers for demonstrating superior performance in sales performance, operational efficiency, and personnel management.

Parts Excellence Award

1996 1998 1999 2000 2004 2012 2016 2017

The Parts Excellence Award honors Toyota dealerships and parts managers for demonstrating superior performance in parts purchasing, operations, and training.

Aftermarket Parts Awards

2005 2011 2012 2014 2015 2017

Starlift, our aftermarket parts supplier, has also bestowed many awards to our parts department. They recognize success in aftermarket parts operations.


Our emails are packed with information anyone in material handling will find useful. Our customers love our emails because they receive tips on how to get the most from their equipment while increasing productivity and ensuring safety. Oh, and don’t forget we have awesome customer appreciation programs – and this almost ensures you an invite.