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Toyota Forklift Offers Options, Failure isn't One of Them

Toyota Forklift Offers Options, Failure isn't One of Them
25 Jan 2016 Comments Joyce Schwob

When selecting a new forklift for your business you have a lot of options to consider; fuel types, lifting capacity, lifting height, turning radius, physical dimensions, fuel economy, ease of use, resale value. The list goes on. 

While no one expects failure as an option, there are plenty of things manufacturers can and should do to ensure that their products perform well from day one.

Many years ago on my first visit to the Toyota forklift plant in Columbus Indiana I had a chance to tour the production area. We followed the production line as it snaked through the expansive factory. Parts became assemblies, and the assemblies connected together into larger components until they seemed to magically morph into shiny new forklifts.

Standing next to one of these newly minted Toyota lift trucks, I noticed several small brightly colored paint marks all over the engine compartment. And then I noticed them on the mast, and even on the wheels and bolts. I asked the tour guide what these marks were about?

He explained that every worker on the line is responsible for quality. As the assemblies transition from parts to forklift, every step of the process is checked and  rechecked for quality.  The paint marks are "signatures" of the individuals who verified the component meets the expected quality standards.  Before any forklift leaves this plant it has had more than 200 individual checks. 

When it comes to producing quality products by design, Toyota literally wrote the book. The principles of the Toyota Production System (TPS) are well known and have be applied in almost every kind of business from automobile manufacturing plants to local coffee shops.  Quality must be in the design, the sourcing of raw materials, and in the manufacture and assembly process.

Because the quality is built in, Toyota customers can expect:

  • Durable equipment
  • Delivered as designed
  • A reliable brand experience
  • Higher resale value
  • Lower operating costs
  • Lower repair costs
  • Extended warranty

Most Toyota forklift models carry a 1 year or 2,000 hours warranty on all factory installed options, and a 3 years or 6,000 hours warranty, on engines or electric drive motors, transmission, differential or drive axle. So even if something should go wrong with your new Toyota forklift truck, you can count on JIT Toyota-Lift to make it right.

So in short, if you’re looking for a new forklift consider the brand that pioneered the process and continues to perfect it!


Contact us now to learn more.

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